TUNE IN: DILLINGER ESCAPE PLAN PLAYS LATE SHOW WITH CONAN O'BRIEN FEBRUARY 6TH The Dillinger Escape Plan will be performing live February 6th on Late Night With Conan O'Brien. Watch for Liam Wilson playing one of his two main G&L basses. Liam is featured in an L-2000 ad with his butterscotch blonde model which is equipped with a #8 maple neck and fingerboard. Liam has considered the L-2000 his essential "go to" bass since he first began playing it several years ago. However, he also loves his custom silver metal flake ASAT Bass with a rosewood fingerboard, which the craftsmen at G&L had built for him by special order. The bass turned out even better than he imagined and delivers the same ballsy tone as his L-2000. The Dillinger Escape Plan is currently touring in support of its new album, Ire Works, which has been receiving excellent reviews from both fans and critics. Additionally, in recognition of his excellent playing skills, Liam will be featured in the next issue of Bass Player magazine. Watch the band's performance now.
(Photo courtesy of Liam Wilson) G&L Guitars’ Phyllis Fender Brings Smiles to Children everywhere Proceeds From the Sale of G&L’s Limited Edition Phyllis Model: "Blondie"
The limited edition “Blondie” was created by the G&L Custom Creations Department as a tribute to the woman who promised Leo Fender that she would do her best to ensure he would remain proud of G&L Guitars. To honor Phyllis, Leo, and all the musicians that love Leo’s legacy, the “Blondie,” Leo’s loving nickname for Phyllis, was created. Every detail of the guitar is a nod to Phyllis, from the Pearl pickguard and tuning pegs to the matching pearl rear cover, the “Blondie” reflects Phyllis’ own unique blend of elegance and grace. Only 100 of these collector’s edition guitars were crafted."Leo's instruments bring smiles to musicians, and The Smile Train brings smiles to children," said Phyllis Fender. “For children afflicted with a cleft lip and palate, The Smile Train is a gift from God, an opportunity for them to live full and normal lives.” The Smile Train has provided free cleft surgeries to over 250,000 children worldwide. With a unique non-profit model, The Smile Train is able to ensure that 100% of all donations go towards the program, with 0% overhead. It costs as little as $250 and takes as little as 45 minutes to give a child a new smile, and a new life. “Thanks to Phyllis Fender and the people of G&L Guitars and BBE Sound, Inc., The Smile Train is simultaneously tapping into musician’s love of sharing their music and their desire to make a difference,” said Joe Lamond, president and CEO for NAMM, the international music products association. “This is an exciting way to make a world of difference, one smile at a time.” Lamond accepted the check on behalf of The Smile Train.
Huntington Beach, CA, September 20, 2007 - The FUBAR Fighters, a band made up of active-duty military members stationed at Camp Eggars, Afghanistan, rocks on with their newly donated G&L ASAT Classic guitar. The band is made up of active-duty military members stationed at Camp Eggars, Afghanistan. Luckily, the guitar arrived in time for the band’s 9/11 concert. Go FUBAR fighters! Sony Electronics Picks a Winner
Guitar Shorty Honored
Longtime G&L endorser, Guitar Shorty, has been honored by The Blues Foundation at the recent annual Blues Music Awards, formerly known as the W.C. Handy Awards. Guitar Shorty, who belts out his powerful and soulful blues accompanied by his beloved G&L Legacy guitars, received his award for Contemporary Blues Album Of The Year for his latest disc, We The People, released by Alligator Records. Credited as having influenced both Jimi Hendrix and Buddy Guy, you can learn more about this legendary bluesman by logging on to www.guitarshorty.org. |
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Something to Look Forward to:
While many players today are familiar with G&L and their more famous models, like the ASAT, what some may not be aware of is G&L's Custom Creations Department, developed in the late '90s to build limited edition instruments What started with Leo continues to thrive today... G&L is a company with rich ties to tradition. Founded by none other than George Fullerton and Leo Fender, G&L has started their own tradition by creating updated, modern interpretations of classic designs. This closely follows founder Leo Fender's ethic of continuing improvement and refinement, never resting on laurels, and always striving to find a better way to do things. While many players today are familiar with G&L and their more popular models, like the Legacy and iconic ASAT, what some may not be aware of is G&L's Custom Creations Department, established in 1998 as a creative outlet for the company's craftsmen to produce runs of special instruments. Premier Guitar recently had the opportunity to sit down with Dayv Chavez, Product Manager for G&L, for a talk about the Custom Creations Department, a bit about G&L's history, and a few hints at what is in store. How did the Custom Creations Department get started? The department was built with the idea of creating Limited Edition instruments with options that aren't available on any of our other guitars. G&L has many talented and creative musicians, and there have always been animated discussions between them about how they'd like to customize a G&L. Sometimes the ideas are purely functional and tonal, and sometimes they involve a major cosmetic departure. We realized it would be fun and rewarding to enable our people to realize their dream G&Ls. Some CCD designs we build in one run and leave them be; with others we choose to leave the door open for a future run. With the Limited Edition instruments, we do runs of them from time to time; we'll do 100 at a time, and maybe a year later we'll do another 100, maybe in a different fashion, not necessarily the same way. With the Special Build instruments, our builders are given the freedom to take the time to develop something that is a little more off the cuff than what we normally do. So the CCD doesn't really have a custom shop aspect where someone could call and request one to be made? No, and the reason for that is that we pretty much are a semi-custom shop. There's a list of options where any of our dealers can call up and say, "I want this build, with this kind of neck, this kind of wood, and this kind of finish" at no extra charge. We haven't ruled out the possibility of allowing customers to customize products through the CCD, but we are not a true, full-fledged custom shop. These days some companies call themselves, or some part of their operation, a "custom shop" but there is no clear definition of what "custom" means and consequently the term is abused. We strive to be authentic, so that's why you don't hear us calling ourselves a "custom shop." Have you ever had an order that came through that helped spawn an idea for a Special Build or Limited Edition? There are so many orders that have had some influence on the CCD that it wouldn't be fair to try to pick just one. However, one that comes to mind is our ASAT Classic BluesBoy. That actually came about by a dealer who requested that we build an ASAT with a humbucker, kind of in a Keith Richards style. It turned out to be such a success and many dealers started asking for it, so we ended up adding it to our normal roster. Customers may also trigger some train of thought which germinates into a vision. Take our ASAT Special with the big Magnetic Field Design pickups. People new to the G&L scene have described this guitar as the "one with the P-90 pickups," but despite a similar appearance, they're not the same design. One of our guys thought it would be cool to build an ASAT Special with Gibson-esqe cues just to play on the visual similarity the big MFD pickups share with P-90s. The idea was an instant hit with our crew, so with some tinkering and chambering the body, our ASAT Junior was born. The Special Build guitars kind of seem like a free-for-all. What is the process in developing these? The development process is the same for both Limited Edition and Special Build models. The difference is that at the beginning of the process, the CCD has to make a judgment as to whether a concept will be strictly limited or open for another run sometime in the future. The ASAT Junior was really special to us but it just felt right to go Limited Edition. Other concepts, like our ASAT Classic S, seem to us like we should keep the door open. It's subjective, but once the decision is made we stick by it. Who determines how many pieces are going to be in any given run? The Custom Creations Department does, and they prefer to keep the quantity low, usually 100 pieces or less. If it's something that deserves a larger number, such as our 25th Anniversary model, of which we made 250, we stretch out the production of the model so that we don't jack up the lead time on our custom orders. The idea is to keep the run short and still have a sense of excitement about it, and then right away get the neurons firing over the next cool instrument. Can people get the Custom Creations Department guitars straight from G&L, or do they have to go through the dealers? Everything is done through our dealers. Customers can feel more than happy to give us a call if they want to figure out how to configure their instrument, as a lot of people have questions about things like tonal nuances. They can then go back to the dealer and definitively say, "this is what I want." We recommend that everybody get acquainted with a dealer. We take pride in the quality of our dealers, and they're capable of fielding just about any question about custom orders. Are the people that work in the Custom Creations Department the same people working in the regular build department? All of the instruments are built in the same factory, and everyone in the factory shares all the work as it comes through. If it comes from the Custom Creations Department, there's not just one guy in particular that works on them specifically, because everybody that we have there is a complete craftsman, 100%. However, normally there is one person there who will take the lead in the outcome of that instrument. They'll be somebody who's more specialized in the area and will father the instrument from concept to fruition. This makes it even more fulfilling for the CCD crew, because if it's your baby and you've championed it, you're going to want to be sure it comes out just as you'd imagined. Do you see the CCD instruments as guitars mainly for playing, or are they more of a collector's item? I think it's both, I mean these instruments really have a special quality to them, and a lot of people will say to us that they wish they had two because they like to play the thing so much. So I think it's both at the same time. They end up playing them, but they also end up taking very good care of them. You mentioned breaking out of the mold a little bit. Is G&L getting away from more of the traditional stuff? For instance, can we look forward to some more non-traditional shapes, along the lines of the Interceptor, in the future? It's interesting that you bring that up, because this year in particular that's kind of the route that we're taking. We feel the time is right to start bringing back some of Leo's earlier G&L shapes and designs, but improved as he would expect. Without going into specific details - we want people to be excited when they see them - we do have a couple of instruments that will be launched this year which are modern versions of some of the early instruments G&L made. For example, the F-100, G&L's first model, and possibly the SC-2. You're going to see modernized versions of these instruments; we're bringing them into the present. We also have a Comanche 6 Studio coming, based on Leo's first rendition of the Comanche, which has the split coil pickups and six switches. Three switches turn the pickups on and off, while the other three turn separate coils on and off on the individual pickups. It gets pretty interesting with all of the different pickup combinations you can coax out of that. You guys have quite the legacy with Leo Fender and George Fullerton; how big is your responsibility to that legacy when you're coming up with new designs for the CCD? We did a photo shoot with Phyllis Fender recently, and I asked Phyllis if she had some of the instruments that Leo kept around from the golden era. She said that he never saved anything, and he would say that he didn't keep any of those instruments because every instrument that he would make after was always going to be better, so why have an inferior instrument? At G&L, our goal is to always raise the bar, making ever better instruments, advancing the technology in the instruments and production, and in a broader sense, bring musicians the finest instruments available. This is the mantra that we've adopted from Leo. Leo said "G&L instruments are the finest I have ever made," and our idea is to continue on with that same spirit. I must admit it did take a while to grapple with the powerful legacy we had to manage. Fortunately, George has been very helpful as a mentor for us for the physical and functional aspects of the instruments, while Phyllis has been a philosophical mentor, keeping us grounded. But do you ever feel pressure to stay with more traditional shapes because of where your company has come from? In terms of tradition, the shapes of our Legacy and our ASAT are definitely staples of Leo's. What is exciting for us is the way time has changed the perception of G&L's earlier designs, such as the F-100, G-200, SC series and others. Fifteen years ago, our customers had virtually no interest in those shapes; they wanted traditional shapes from G&L. Now our customers are showing more interest in the earlier shapes, and we're thrilled that we can bring back the roots of the line. These are good times for us. G&L Custom Creations Department announces second run of ASAT Classic S In 2004, the first 100 piece run of this exclusive “Special Build” model sold out within hours. Responding to demand from our dealers and G&L enthusiasts alike, the G&L Custom Creations Department announces the second official production run of this exclusive and desirable model. Announced April 19, 2007, four color combinations, with just twenty-five examples of each, will be produced in this run. Learn more about ASAT Classic S.Jim Scholten from Sawyer Brown performing on Live With Regis & Kelly G&L bass endorser Jim Scholten from country supergroup Sawyer Brown will be performing with American Idol finalist Bucky Covington on Live With Regis & Kelly Wednesday March 21st, 9am EST. Covington's debut disc was produced by Sawyer Brown's frontman and his backup band will include other Sawyer Brown members, who also performed on the album. Check your local listings for broadcast times in your area.
Jim Scholten shown playing one of his L-2500 basses. Learn about the latest G&L / Will Ray clinics New for '07 G&L Tribute Series models unveiled at Winter NAMM January 2007 - The G&L Tribute Series is set to continue its domination in '07, with the introduction of the ASAT Classic Bluesboy Semi-Hollow and JB-2 to the line, plus the return of the SB-2 due to a surge in demand thanks to Ryan Keinle of the red-hot band Matchbook Romance. Plus, for the first time ever, lefties can get in the action, with the new L-2000 "Lefty" and Legacy "Lefty" delivering the same superb level of craftsmanship, tone and playability the righties have been raving about. Check out the '07 G&L Tribute Series lineup! G&L 25th Anniversary Model unveiled at Winter NAMM January 2006 - With all of the planning and testing finally done, including creating new tooling to produce the original Magnetic Field Design humbucker design, the 25th Anniversary model has finally come to fruition. Learn more about it. Staind bassist Johnny April signs on to endorse G&L exclusively November 2005 - "The L-2500 is really all that I play," bassist Johnny April, a member of the chart-topping rock group Staind, told artist relations manager Lisa Sharken while discussing his preference for playing G&L basses. April is already very much attached to his two L-2500 5-string basses which he purchased online and uses both onstage, as well as in the studio. According to April, his L-2500s were used extensively while recording Staind's new disc, Chapter V. G&L proudly welcomes Johnny April to the family and looks forward to working together in the future! Check out Chapter V and don't miss Staind live! The group will be touring through the end of the year. For more information on April and Staind, visit www.staind.com. For G&L news and product info, go to www.glguitars.com. INXS guitarist Kirk Penguilly orders an ASAT Special Deluxe October 2005 - Kirk's first Special Deluxe will sport a Premium Flame top
Staind bassist Johnny April orders two new G&L L-2500 basses October 2005 - Johnny adds some more custom L-2500 basses to his G&L quiver
The Dillinger Escape Plan bassist Liam Wilson talks about with his new L-2000 October
2005 - Liam Wilson is stoked: The Dillinger Escape Plan bassist Liam Wilson orders two new G&L basses August 2005 - Liam Wilson beefs up his G&L arsenal with two new axes:
30 Seconds To Mars bassist Matt Wachter high on G&L August 2005 - In an email to G&L Artist Relations Manager, Lisa Sharken, Matt candidly told Lisa that "It's taken me a very long time to find a bass that I am happy with, and I've finally found it with G&L!" Guitar Shorty interview in UK's Modern Guitar magazine August 2005 - Shorty talks about his life, music and his G&L guitars. Read the interview. Umphrey's McGee bassist Ryan Stasik signs with G&L August 2005 - Ryan Stasik has officially signed as an exclusive endorser of G&L basses. The Iron Maidens bassist Wanda Ortiz orders a new G&L guitar July 2005 - Wanda Ortiz may be known for her rock solid basslines with The Iron Maidens, but she enjoys guitars, too. Wanda ordered a G&L Invader XL to fill the void:
Dickies bassist Greg Hanna orders SB-2 bass July 2005 - Greg Hanna is beefs up his G&L arsenal with an SB-2:
Corrosion Of Conformity bassist Mike Dean orders two new G&L basses July 2005 - Mike Dean switches to G&L with two new axes:
Legendary Funk, R&B bassist Brandino orders his next G&L bass July 2005 - Longime G&L player Kevin Brandon, a.k.a. Brandino, adds an L-1505 to his arsenal:
Tsunami Bomb and Hoobastank bassist Matt McKenzie orders a G&L Tribute Series bass July 2005 - Matts adds a Tribute Series L-2000:
The Beautiful Mistake guitarist Caleb Nason takes delivery of a G&L Invader XL July 2005 - Caleb loved the G&L Invader XL for its heavier tones, which complement guitarist/vocalist Josh Hagquist's ASAT Special's MFD single coil tones:
The Beautiful Mistake guitarist/vocalist Josh Hagquist orders a G&L ASAT Classic Bluesboy Semi-Hollow July 2005 - Josh Hagquist is a big fan of the tone and feel of his ASAT Specials, but he wants to explore the tonal diversity of the G&L range. A killer Bluesboy Semi-Hollow for his next G&L is a great place to start:
Twisted Sister bassist Mark Mendoza shows off his G&L L-1500 on VH-1's new show, "Meet the Sniders." June 2005 - Twisted Sister's Mark Mendoza is seen playing his greenburst L-1500 on VH-1's new show "Meet The Sniders," which is a reality series that follows the group's singer Dee Snider's family. Every single live segment shows Mark with his G&L bass, and even Dee Snider's son Cody is shown playing his G&L L-2000 Tribute Series! 30 Seconds To Mars bassist Matt Wachter orders his next G&L bass July 2005 - Matts adds a black L-2000:
Dickies bassist scores two new G&L basses September 2004 - Greg Hanna scores new JB-2 and SB-2 and is blown away. Greg sent an email to G&L Artist Relations Manager Lisa Sharken to let us know. Check it out! Warrant Interview at guitars.com September 2004 - G&L Artist Relations Manager, Lisa Sharken, interviews Joey Allen and Erik Turner of Warrant. Read it and check out the photos here. Sworn Enemy bassist loves G&L September 2004 - Mike Couls of Sworn Enemy is a big fan of G&L basses. Mike wrote us an email from the road to share his experience with G&L. Check it out! ASAT JD-5™ debuts at Summer NAMM 2004 July 2004 - Introduced at Summer NAMM, the G&L ASAT JD-5 brings a distinct vintage flavor to the ASAT Classic with the use of traditional Alnico pickups, while at the same time offering added tonal flexibility via a SuperSwitch 5-way pickup selector. The SuperSwitch is wired to offer additional pickup combinations of neck+bridge out-of-phase in the 4th position, and the 2nd position position offers a darkened neck pickup tone by the use of a .0022 cap in parallel. For the first time, a Legacy neck pickup appears on the ASAT Classic platform, sans cover, while the complementary Alnico single coil bridge pickup is Seymour Duncan's APTL-3JD. Tribute ASAT Special Semi-Hollow debuts at Winter NAMM 2004 January 2004 - Introduced at Winter NAMM, the new Tribute ASAT Special Semi-Hollow by G&L has a swamp ash body with voice chambers the same dimensions as those found on the original USA G&L model. The Tribute ASAT Special Semi-Hollow features include G&L's proprietary Magnetic Field Design pickups and Saddle-Lock bridge. Presently available with a rosewood fingerboard and pearl pickguard, the guitar is finished in Tobacco Sunburst. Tribute ASAT Classic Semi-Hollow is shipping now. Check out the Tribute ASAT Special Semi-Hollow. Tribute ASAT Classic Semi-Hollow debuts at Summer NAMM 2003 July 2003 - Introduced at Summer NAMM, the Tribute ASAT Classic Semi-Hollow by G&L has a swamp ash body with voice chambers the same dimensions as those found on the original USA G&L model. The Tribute ASAT Classic Semi-Hollow features G&L's proprietary Magnetic Field Design pickups made in the G&L plant in Fullerton California. Presently available with a maple fingerboard and tortoiseshell pickguard, the guitar is finished in 3-Tone Sunburst. Check out the Tribute ASAT Classic Semi-Hollow. UPDATE: December 2003 - Tribute ASAT Classic Semi-Hollow is now shipping. Will Ray Signature Model debuts at Summer NAMM 2002 This B-Bending and mind-bending axe was designed by the legendary craftsmen of G&L and the legendary guitarist, Will Ray. Click here to learn more. Just-A-Jam Wrap-up: G&L Enthusiasts Jam with Will Ray! On Saturday, March 23rd, 2002, a group of enthusiasts who play, collect and love G&L Instruments got together for the 1st Annual "Just-A-Jam." Concieved and organized by Brian Gagnon, long time www.guitarsbyleo.com participant, more than 70 G&L players converged on Fat Ted's Bar and Restaurant in the legendary Deep Ellum quarters of Dallas for an evening of good eats, drinks, music and of course, G&L guitars and basses. Gagnon commented: "All of us met on the G&L enthusiast website, www.guitarsbyleo.com, because we're all die hard G&L fans. The idea began when I suggested that members of guitarsbyleo gang meet at the Dallas Guitar Show, but it escalated into a full fledged event!" G&L's Dave McLaren showed up with one of one of the hottest axe slingers around, Will Ray of Hellecasters fame. Ray was in town with G&L for the Dallas Guitar Show and came to Just-A-Jam to have some fun. What started out with Ray playing a couple songs from his new album, "Mojo Blues", turned into a marathon jam session lasting five hours. Anyone attending the event had an opportunity to jam with Ray. "Whether you were young or old, beginner or pro, Will Ray played with you!" said an enthusiastic participant. Player after player took their turn playing everything from Blues to Classic Rock with Will Ray at their side playing lead guitar. Dave McLaren was thrilled with Just-A-Jam: "It was truly rewarding to hang out with all these players, most of whom are regulars on www.guitarsbyleo.com. These are folks really appreciate the hand crafted quality of G&L instruments and Leo Fender's innovations incorporated into them. Having an opportunity to hang out and jam with these guys, many I'd known for years from guitarsbyleo.com, was very rewarding to say the least. Brian Gagnon did a wonderful job in organizing Just-A-Jam." G&L factory representatives from Texas, Arkansas, and Oklahoma attended Just-A-Jam, as well as dealers from as far away as California. Participants for the jam flew in from Boston, Chicago, Florida, and all points around the Southwest. As the jam session came to a close well after midnight, the crowd gave a standing ovation to Will Ray, whose parting words were, "This was great! See you all next year!" Don't
miss the pictorial of Just-A-Jam on www.guitarsbyleo.com!
Thanks to Bob Wachter for the photography! Going to the Dallas Guitar Show? Don't miss G&L Just-A-Jam! It has been said that if you give one million monkeys typewriters, you would eventually get Shakespeare. Now the real question is, if you take a bunch of guitar/bass players, give 'em all G&L's, put them in a cozy local bar, and serve plenty of cold libations, can you even expect to get The Monkees? G&L Just-a-Jam 2002 is set for 8:30pm on Saturday, March 23rd at Fat Ted's in Deep Ellum (that's in Dallas, Texas for all of you out of town jammers) and conveniently close to Fair Park, home of The 25th Anniversary Dallas Guitar Show & Musicfest. It could prove to be a treat for those of you who want to get up on stage and get down with fellow G & L players. The only requirements are that you play a G&L and want to have a good time. Participants of guitarsbyleo.com are especially welcome. G & L and guitarsbyleo.com are used by permission. G&L Just-a-Jam 2002 is not affiliated with G&L, guitarsbyleo.com, or its parent company, BBE. The Dallas Guitar Show & Musicfest began in a small ballroom in the Sheraton Mockingbird Hotel back in 1978 with the vision of the late Charlie Wirz. His dream launched an event that many musicians and enthusiasts still look forward to a quarter of a Century later. It takes a great idea to launch a major event like The Dallas Guitar Show, however small its beginning. G&L Just-a-Jam 2002 is the brainchild of Just-a-Guy, Brian Gagnon. Brian was dreaming out loud one day about asking all G&L players attending The Dallas Guitar Show to come out in support of the instruments so many love to play. Little did he know that his dream would become the reality of G&L Just-a-Jam 2002. So this year, pack your G&L before you leave for The Dallas Guitar Show and plan to showcase your chops in Deep Ellum, March 23rd, at the first (of hopefully many more to come) G&L Just-a-Jam 2002. Now if you do not already have a G&L, I'm sure you can find one at the show. Ah, so many booths, so little time. Fat Ted's is located at 2713 Commerce Street in Deep Ellum. Directions from Fair Park and The 25th Anniversary Dallas Guitar Show & Musicfest: north on First Avenue, left on Canton, right on Henry, right on Commerce. G&L Just-a-Jam 2002 begins at 8:30 sharp. Amps will be provided by Sewell Amplifiers. G&L Just-a-Jam 2002 will feature players of all shapes, sizes, and technical abilities. If you haven't perfected that Steve Vai solo yet, can't cut a groove like Stanley Clarke, or your band's sound would make Oedipus leave home if he lived next door, don't worry about it. We're still waiting on the monkeys' Hamlet. Until then, see you at Fat Ted's on March 23rd for G&L Just-a-Jam 2002. Event contact: Brian
Gagnon (a.k.a. "Just-A-Guy") Phyllis Fender Honored for 10 Years Service as Honorary Chair of G&L Guitars, the Company Founded by her husband, Leo Fender, legendary creator of electric guitars. January 2002 - The National Association of Music Merchants (NAMM) annual trade show in Anaheim, California, was the occasion chosen to present Mrs. Leo ("Phyllis") Fender with a plaque honoring her for her support and contribution to G&L Guitars in Fullerton, California. G&L was founded in 1980 by her late husband, the legendary Leo Fender, creator of the original solidbody bolt-on neck guitar. Presenting the plaque was John McLaren, Chairman and CEO of parent company BBE Sound, Inc. of Huntington Beach. "Mrs. Fender recognizes her husband's passion for creating these exciting instruments never waned and she continues to take a lively interest in the success of G&L Guitars which are still lovingly hand-crafted in Fullerton, California, just as Leo Fender would have wanted."
G&L fans will also be pleased to see a major expansion of our internet factory tour efforts. A total of three tours will be offered, all under the banner "The Fender Avenue Experience". Carried over from the previous website with only minor modifications is the Original Factory Tour, with well over 100 captioned photos. Next up is the all-new high-resolution Fender Avenue Factory Pictorial, featuring the beautiful on-location photography of Los Angeles' John Connell, shot in and around the historic G&L plant on Fender Avenue. Connell's Pictorial offers stunning imagery of all sorts of production processes, as well as the interior of Leo Fender's personal laboratory and office. The third tour, expected to be released early February, will be offered via streaming video clips allowing site users to actually see and hear the G&L team hand making guitars and basses. Users can also hear G&L instruments being played by talented musicians, including Los Angeles based studio session artists Brandino, JP Cervoni, Steve Trovato, Fabrizio Grossi and Arnie Newman. The Audio Clip library will be a dynamic, continually growing effort featuring musicians from outside and within the company.
In late February, there will be an Owner's Comments section where site
users can read about G&L owners' experiences and model preferences, as
well as contribute their own comments. It's no secret that G&L owners
are passionate about their instruments and want to share their experiences
with other musicians. |
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